webOPTIMA Inc. provides their clients with a state of the art content management system (CMS) that is used to manage the content of their Web site. We like to call them “Smart Sites”. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.
webOPTIMA Inc. ensures that the format management feature allows documents including legacy electronic documents and scanned paper documents to be formatted into HTML or Portable Document Format (PDF) for the Web site. The revision control feature allows content to be updated to a newer version or restored to a previous version. Revision control also tracks any changes made to files by individuals.
A “Smart Site” may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern). For example, if you visit a search engine and search for “shoes,” the advertising banners will advertise businesses that sell shoes instead of businesses that sell pool products. This is a valuable tool that EVERY web site should have.
“Smart Sites” can be updated from anywhere around the world and do not require any coding. We make it as simple as creating a Word document. Anyone can do it.